- Start with a nonsensical statement: “A woman is intelligent, and loves mauve”
- Show attractive people laughing with lots of mauve.
- Say how many other women liked it.
- Make up a science-y word: “Non-wrinkle-antium 500”
- Sell whatever product you want.
TV ads aimed at women: A formulaic guide
Posted by naz on 4 July, 2013
https://nazmania.co.uk/2013/07/04/tv-ads-aimed-at-women-a-formulaic-guide/
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