My current favourite ads are the ‘Strawman’ ones. You know, the ones with the voiceover asking: “Who said..?”

There’s one from a car manufacturer that goes:
-“Who said electrification can’t spark excitement?”

And another that goes:
-“Who said electricity can’t be adventurous?”

And another that goes:
-“Who said electrification can’t spark excitement when unplugged?”

Yes, read that again, aloud:
-“Who said electrification can’t spark excitement when unplugged?” (Hint: Nobody. Nobody said that. Ever.)

Apart from the clunkiness of the sentences, what annoys me is that it’s such lazy advertising. And disingenuous.

It sounds very much like a politician talking.

But who said you can’t be an uninventive, unoriginal ad agency and still rake in millions?